Loyalty360 talked to Julie Bustos, senior vice president of Technology Services at The Lacek Group, about how loyalty marketers can grow customer value and increase customer marketing performance through enhanced relevance and expanded reach.
How do you help clients more effectively execute relevant customer communications across channels?
Bustos: We help our clients do this in three ways: First, we use reach, extending direct-to-customer communications beyond traditional channels like email and direct mail. We can now reach known....