Hollister is rolling out a new system that lets shoppers pass their carts to someone else for payment. The system, called Share2Pay, aims to smooth over a common point of friction for young online Hollister shoppers. Teenage customers without access to online payments or credit cards of their own often load their carts with products but give up trying to buy them because they lack a way to pay.
“There was a lot of lost sales on the table,” said Samir Desai, Chief Digital and Technology Officer at Abercrombie & Fitch Co.
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