Thanksgiving weekend is always a massively popular shopping time of year and 2017 proved no different as many retailers offered healthy discounts to spark customer engagement.
“The holiday shopping weekend was extraordinary for online retailers,” Sucharita Mulpuru-Kodali, Vice President & Principal Analyst, Forrester, told Loyalty360. “Sales growth from Thanksgiving through Sunday topped Forrester’s average holiday growth estimate of 12 percent (we now forecast a 16 percent lift for the holiday weekend). The....