Small and medium sized businesses (SMB’s) may have hit a wall when it comes to customer loyalty programs. According to a new report from BIA/ Kelsey, only 30% of small to medium sized businesses currently offer customer loyalty programs, but another 21% still plan to add a loyalty program within the year. BIA/ Kelsey has been studying small and medium sized businesses and can say “There was effectively no statistical change in this finding compared with the 2012 survey.”
Steve Marshall, director of research at BIA....