Evolution of a loyalty program can be a complex and tricky maneuver for brands, keeping their member offerings fresh and engaging.
Hard Rock International officials sought to evolve their Hard Rock Rewards loyalty program and did so through a Member Rates offering.
Amy Ceriani, Hard Rock’s director of customer loyalty, talked to Loyalty360 about the company’s recent launch.
“Evolving our program to ensure we are delivering value and benefits that will keep members engaged is one of the reasons we recently launched....