Hard Rock International recently announced the full integration of Hard Rock Bet into the Unity by Hard Rock™ loyalty program, delivering exclusive benefits for members across Hard Rock’s global portfolio of over 200 locations that include hotels, cafes, casinos, and Hard Rock Shops.
Unity by Hard Rock is a free global loyalty program offering a variety of rewards at participating Hard Rock locations. Members earn and redeem Unity Points for free nights, dining, exclusive merchandise, and free play. Hard Rock’s collaboration with Royal Caribbean International and Celebrity Cruises also extends benefits to travelers, offering reciprocal perks through Unity by Hard Rock, Royal Caribbean’s Club Royale, and Celebrity Cruises’ Blue Chip Club. The expanded integration, now including Hard Rock Bet players, unlocks exclusive promotions, rewards, and discounts at participating Hard Rock locations.
Hard Rock Bet, the online sports betting and casino platform by Hard Rock International and Seminole Gaming, will continue to offer its free Loyalty Rewards program. Players can earn points and exclusive rewards based on their play. Through the integration, both online and in-person players will earn Tier Credits for their activity on Hard Rock Bet, with points transferable between the two programs. New players who sign up for Hard Rock Bet will automatically be enrolled in the Unity by Hard Rock program if they are not already members.
Hard Rock International and Seminole Gaming President of Entertainment & Brand Management, Keith Sheldon, said, “Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops, and entertainment venues.”
Hard Rock Bet is consistently ranked as one of the top real-money gaming apps, earning 4.9 stars on the App Store and 4.8 stars on Google Play. Hard Rock Bet is also available for players in Arizona, Indiana, Ohio, Illinois, New Jersey, Virginia, and Tennessee.
Learn more about the full benefits of Unity by Hard Rock here: https://unity.hardrock.com/benefits
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