Richard Long is Senior Manager – Global Loyalty at McDonald’s, a finalist at this year’s Loyalty Expo for the 2022 Loyalty360 Awards in the Loyalty Program Design category.
Serving over 69 million customers a day in over 100 countries across nearly 38,000 locations takes a highly synergized approach. One of the challenges that McDonald’s faced was creating a loyalty program that would provide a consistent customer experience executed across the same technology stack while remaining flexible at the local level to....