Victor Herrero has been CEO for Guess for the past nine months and he outlined some strategic plans to expand the brand’s customer loyalty in the next three years.
Herrero’s plans came during last month’s fourth-quarter earnings call. Herrero replaced co-founder Paul Marciano as CEO of the apparel company. Herrero previously worked for retailer Inditex Group, which includes brands Zara, Massimo Dutti, and Stradivarius.
“And to further reinforce a culture of accountability, I’m in the process of....