According to a new study from Nielsen, 24% of global respondents claimed complete loyalty to mobile phone brands, mobile service providers, and financial institutions – which ranked as the highest percentages reported globally across 16 categories measured.
Global respondents reported the lowest levels of loyalty to food and beverage categories measured and online retailers. About 40% of global consumers surveyed said they were not loyal and likely to switch brands in the alcoholic beverages (43%), snacks (39%), carbonated beverages ....