Customer loyalty metrics are great, but brands must stay on top of them to fully understand and leverage them properly to enhance future communications.
Enter Global Hotel Alliance.
Global Hotel Alliance is always in tune with its loyalty marketing efforts, from its loyalty program to its laser customer-centric approach, and to leveraging insights from its Voice of the Customer program.
Kristi Gole, Director of Loyalty Marketing for Global Hotel Alliance, explained to Loyalty360 how GHA leverages its loyalty metrics.
“For....