Just in time for the summer travel season, the “Why Generative AI Is a Game Changer for Leisure Travel” report found that 41% of American and Canadian respondents surveyed previously utilized generative AI to plan their itineraries or inspire trips. This marks an increase of 7% from August 2023. The management consulting firm Oliver Wyman conducted the research and compiled the report.
The study also showed that online travel agencies, or OTAs, in the United States could see an incremental $2B+ in supplier commissions.
....