Customer engagement, especially for a massive company like General Mills, can come in many forms. Creating, implementing, and marketing such customer engagement opportunities can boost a company’s bottom line in the process.
That is the case, hopefully, for General Mills, as it embarks on its gluten-free campaign within its Cheerios franchise.
“By now you have probably heard of the exciting news that nearly 90% of our Cheerios franchise is going gluten free,” Shawn P. O’Grady, SVP; President, Sales and Channel....