Gap CEO Arthur Peck is committed to turning things around at the iconic company, restoring widespread brand loyalty. Peck believes there are many opportunities on the customer side.
“On the customer side, we see a continuing opportunity to improve engagement and build loyalty, really by continuing to be focused on the customer experiences, and it’s an experience in our stores where we have a responsibility to deliver a compelling experience that our customers can’t get any place else, and it’s the digital....