In two short years, Lady GaGa has become an international phenomenon—selling millions of albums, breaking Billboard records and earning Grammys.
According to Jackie Huba, she has also demonstrated a natural ability to cultivate evangelistic fans: “While her performance art-style stage shows and bizarre outfits have garnered much buzz, it’s her loyalty marketing that may sustain her for years.”
Here are a few things small businesses could learn from Lady GaGa:
Bring your fans into the fold by giving them a....