As wearable technology continues to take the world by storm, customer engagement stands to benefit greatly from the potential opportunities offered by the new advancements. In a move to incorporate wearables into the customer experience, Ford is adding wearable technology into existing driver-assist systems in order to create a more connected user experience for Ford drivers.
In one application of the technology, customer experience would be improved through the use of the MyFord Mobile application. Using the smart watch app, drivers would....