Jason Sprawka, the Global Director of Customer Experience at Ford Motor Company, speaks about being a finalist for the 2021 Loyalty360 Awards in the Customer Loyalty Innovation and Transformation category that will be given during Loyalty Expo in October.
Sprawka spoke with Loyalty360 CEO Mark Johnson about the campaign.
The FordPass Rewards program was launched in April 2019 and has since grown to more than 8 million members. FordPass was designed and built with a mobile-first approach, and it’s a key element of APP, their....