Focus Brands wants digital and loyalty sales to mix 50 percent of the business within the next five years, a feat requiring full-fledged transformation of its online platforms.
The solution is a united front end—a single, best-in-class digital platform that can be replicated across all seven chains: Moe’s, Jamba, McAlister’s, Schlotzsky’s, Carvel, Cinnabon and Auntie Anne’s. That means creating an online presence with fewer steps during the ordering process and the ability to add messaging and functionality....