This month FIS – the world’s largest provider of banking and payments technology – unveiled a nationwide rollout of its real-time loyalty program, Premium Payback, which allows consumers to redeem points for discounts.
Unlike other loyalty programs, the new technology powering Premium Payback prompts consumers to redeem their rewards at the point-of-sale. What’s more, it allows retail loyalty programs to be connected to FIS’ broader loyalty network, thus offering more redemption options to consumers. Premium....