Mark Carson, President and Co-founder of Fat Brain Toys, wants to move in the direction of more tangible product interaction that would magnify customer engagement levels.
Fat Brain Toys is a Nebraska-based manufacturer and retailer of educational toys and games. The company was founded by Carson and his wife, Karen, from the basement of their home in 2002.
Fat Brain Toys recently introduced a new way for customers to interact with its website. Virtual Toy Tours gives visitors the ability to engage with select products in an....