Yan Côté is Director of Consumer Marketing for ExxonMobil and will be presenting at the upcoming Loyalty Expo in Charlotte.
Côté’s talk will be on “Fueling Meaningful Data: How ExxonMobil Uses Loyalty to Understand its Customers.” It will begin at 9:40 a.m. on Tuesday, October 26.
ExxonMobil has more than 11,500 fuel and convenience stations nationwide. One of the challenges Côté has learned to overcome over the years is applying the data they receive from consumers and distilling it in a way that gives them....