Extended Stay America, the U.S.’s largest owner operated hotel chain, recently announced that its loyalty program, Extended Perks, has enrolled its one-millionth member within a year of launching in 2015. The program started last spring and has grown at a considerable rate. In addition to being available online, the company has a presence in the crucial mobile space, offering an app available on both iOS and Android.
“Our rewards program is different from other hotels programs,” said Tracy Itzen, senior manager of....