Yesterday, ExpertVoice, the world's largest advocacy marketing company, released its findings from its first ever Consumer Trust Panel.
The panel revealed that only 4 percent of consumers trust celebrity endorsements, while 83 percent trust the recommendations from friends and family.
Tom Stockham, ExpertVoice CEO, discussed the panel.
“The panel was conducted with a weighted U.S. Census audience of more than 500 individuals with active lifestyle hobbies like running, biking, tennis, golf, swimming....