The man widely credited with developing the casino industry’s preeminent gambler loyalty program is exiting Caesars Entertainment after nearly 13 years with the casino giant.
In a memo distributed to Caesars employees today, CEO Gary Loveman announced the departure of David Norton, the company’s senior vice president and chief marketing officer, effective Friday.
In the memo, Loveman praised Norton for his analytical expertise and leading role in developing Total Rewards, a tiered program that rewards players based on how....