There is more to customer loyalty that just the experience, according to David Robbins, Global Director, Customer Satisfaction & Experience, GfK. Emotional imprints drive customer loyalty and satisfaction.
During his Tuesday webinar, “A Dynamic View of Customer Loyalty and Satisfaction,” which was hosted by Loyalty360 and presented by GfK, Robbins told attendees that bridging the gap between creating a satisfied customer and a loyal customer is a major challenge for marketers today. To be successful, businesses need to....