In consumer industries, the benefits of big data are clear. The more companies know about individual customers, the more effectively they’re able to deliver relevant and effective messaging.
In a B2B market, however, the path from data analysis to improved customer experience can be a little fuzzier. Carolyn Muise, EMC Corporation’s VP of Total Customer Experience, tackled this dilemma in “Big Data, Big Deal: Unlock the Power in Your Digital Business,” a session presented at the 2015 Engagement and Experience Expo....