Dunkin’ is rolling out its improved loyalty program nationwide: Dunkin’ Rewards, formerly DD Perks. Dunkin’ Rewards is driven and designed around member feedback. The revamped program introduces more food and beverage rewards, increased flexibility on when and how guests choose to use their points, and an all-new Boosted Status, a special loyalty tier.
“When we set out to improve DD Perks, we asked our members what they wanted to see in a new program. They told us three things: flexibility, variety, and....