Who in marketing doesn’t love a creative campaign? Earlier this year, Domino’s Points for Pies program showed the brand’s creativity in its social-first campaign which enabled anyone who downloads the Domino’s app to earn rewards points for taking a picture of a pizza—even a competitor’s. The brand had to pioneer pizza-recognition technology to do this.
Now, Domino’s is taking part in another creative campaign, although not one of its own design. The pizza chain has partnered with the....