The Miami Dolphins gained 3,000 loyalty members in the first three days after launching its Fin Club Loyalty Rewards Program, the first of its kind in the National Football League, according to Claudia Lezcano, chief marketing officer.
The program is designed to reward fans for many of the same behaviors they would pursue anyway, such as following the team on social media, buying tickets and attending games, as well as to continue to expand and build the fan base, Lezcano said. “We’re really excited about this program. We....