Three days ago, venerable retailer J.C. Penney unveiled a new loyalty program accompanied by fervent hopes of increased customer engagement and brand advocacy.
For the 115-year-old retailer, the new JCPenney Rewards loyalty program marks a new chapter and one.
J.C. Penney spokesperson Kate Coultas told Loyalty360 that the new program includes a new website at jcp.com/rewards.
“This is a new program in comparison to our 2015 program,” Coultas explained. “We spent 2016 testing, analyzing, and refining various pilot....