David Walmsley, Director, M&S .com, for British-based Marks and Spencer, offered an interesting example of how the digital customer experience and customer needs and wants differ in China compared to the U.S.
During a session at last week’s IBM Amplify 2015 Conference in San Diego, Walmsley talked about the company’s digital approach to customer experience and customer engagement in China.
“We have our own digital team and stores there,” Walmsley explained. “It’s about similarity and....