Deep Customer Research Pivotal Piece of Customer Loyalty Puzzle at Wyndham Rewards
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Wyndham Rewards has earned its fair share of accolades in recent years, during which time the loyalty program underwent a major transformation. What’s more, the program recently eclipsed 50 million members. During a session titled, “Loyalty Revisited – A Retrospective Panel Discussion with Loyalty Expo “Alumni”,” at the recent Loyalty Expo, Noah Brodsky, senior vice president, worldwide loyalty and engagement at Wyndham Hotel Group, talked about the key factors that fuel the successful Wyndham Rewards....

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