Dairy Queen has expanded its mobile customer loyalty market test program to Denver and surrounding areas, including some locations in Nebraska. After the test, Dairy Queen plans to roll out the myDQ program to its 4,500 U.S. franchise partners and its customers across the country, seeking enhanced customer engagement and brand loyalty.
The myDQ app features customer loyalty rewards, offers and payments, and will allow Dairy Queen franchisees to build customer profiles for targeted direct marketing, as well as location....