According to ICMI research, 85% of surveyed consumers in the U.S. said that they would pay more than the standard price of a good or service as long as they receive outstanding service during the transaction.
What’s more, the research breaks down the numbers and shows exactly how much more they’d be willing to spend based on a superior customer experience:
76% would pay 5% or more
55% would pay 10% percent or more
27% would pay 15 percent or more
10% would pay 25 percent or more
ICMI research found that the contact....