Customers Rate Personalization as “Highly Important” in Today’s Financial Services Landscape
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The ability to personalize banking experiences is a key expectation among bank customers today, according to a new Capco research report, “Insights for Investments to Modernize Digital Banking.” Customers also desire digitally-driven features that save time when dealing with routine, commoditized tasks, and also want highly personalized banking relationships. They value text alerts, want to be notified of opportunities to transact more efficiently, and also want to be able to track multiple accounts using a single dashboard. ....

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