Best Western Hotels & Resorts has always placed a high priority on customer loyalty, listening to its customers, and rewarding them. That formula has proven to be a great success over the years.
Tammy Lucas, VP, Advertising & Marketing for Best Western Hotels & Resorts, talked to Loyalty360 about the loyalty program’s progression.
The loyalty program drives about 40% of the revenue to your Member Hotels. Can you talk a bit about this fact and what it says about your loyalty program’s progression?
Having a....