Loyalty360 routinely speaks with brands about the critical importance of customer experience as a key differentiator among today’s loyalty marketers.
Last month, Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, told Loyalty360 that she believes the customer experience is built around customer expectations.
“We know that customers want experiences that are better and faster–and it’s up to the industry to ensure we can do that without sacrificing security,” Pukas explained. “We....