The ever-growing importance of customer experience is particularly crucial in the credit card and merchant solutions industry—and how products should be designed with this in mind. The financial service providers that are getting it right are blending in-store service and support (i.e. Instant Issue cards and access to a person when you have questions) with top-notch payments technology.
Julie Pukas, Head of U.S. Bankcard and Merchant Services at TD Bank, told Loyalty360 that customer experience is pivotal for companies to....