Dr. Jonah Berger took the stage to a round of applause during the recent IBM Amplify 2015 Conference in San Diego, where he discussed a number of pressing issues that consume the minds of marketers. Before the echoing ovation even began to soften, he started talking about how brands can better understand customer engagement.
To illustrate his point, Dr. Berger launched into an analogy game where he flashed pictures of broccoli and a cheeseburger on the screen and asked: “Which is tastier?”
Not what the audience wished was....