That was the theme of VeraCentra’s workshop session at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association.
Connie Hill (left), President & Founder, VeraCentra; and David Resnick (right), Vice President Data and Technology Solutions, VeraCentra led the session.
“People are investing in Big Data, but where’s the ROI?” Hill said.
Resnick told attendees a test and learn environment is crucial to achieving ROI.
“Have a target ROI and agree to what....