Officials at Coca-Cola North America want to offer an ongoing, unparalleled digital customer experience. In today’s digital age, the most successful marketing campaigns are multi-faceted, spearheaded by creativity and supported by various technologies.
As a sign of the company’s commitment to digital technology excellence, it was recently named to this year’s InformationWeek Elite 100, which is a list of the top business technology innovators in the United States.
Coca-Cola North America Information Technology re-architected its digital marketing platform by moving all technologies into a cloud computing environment. As a result, this allowed the necessary flexibility to create scalable, creative digital marketing campaigns that incorporate pioneering technologies for integration in marketing efforts.
“The success you see from our digital marketing transformation is due to our intentional focus on innovation and agility as well as results, our team’s ingenuity and our partnership with top technology companies like Splunk,” said Michelle Routh, chief information officer, Coca-Cola North America. “We recognized a chance for IT to collaborate much more closely with the marketing arm of Coca-Cola North America to bring an unparalleled digital marketing experience to our business and our customers. We have moved technologies to the cloud to scale our campaigns, used big data analytics, beacon and Internet of Things technologies to provide our customers with unique, tailored experiences.”
Coca-Cola North America Information Technology uses Splunk® Enterprise as the data engine powering its digital transformation in marketing. This allows Coca-Cola to analyze data around trending flavor mixes from its popular Freestyle machines and correlate that information with geographical and other data to implement targeted marketing, improve service, and more efficiently stock vending machines. Working in Amazon Web Services, Splunk Enterprise collects, indexes, and analyzes machine-generated big data from mobile devices, beacons, Coca-Cola Freestyle machine sensors, IT, and security infrastructures and other technologies.