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The hospitality and travel industry is fierce. When it comes to finding a place to stay, whether for an overnight business trip or an extended bout of rest and relaxation, there is certainly no shortage of options. The customer experience that a hotel offers, therefor, can make all the difference between servicing one-time customers or long-time loyal brand advocates. This is the level of customer loyalty that Hospitality Marketing Concepts (HMC) strives to bring to its network of local hotel partners. HMC, the world's leading provider....

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