Steve Sylven, Vice President Media Relations at Citizens Financial Group, told Loyalty360 that he wants to allow customers to be able to bank better. Through a partnership with Gradifi, Sylven believes customer engagement will increase due to expanded options for them.
Gradifi, the industry’s first Student Loan Paydown Plan provider, will partner with Citizens Bank to offer student loan refinancing services to its customers and Paydown Rewards members. Citizens Bank estimates that those who have refinanced their student loans with....