Bobby Capielo, President of Cigar Store Online, told Loyalty360 that he wanted to give back to his loyal customers. As a result, he launched the Cigar Store Online Rewards program.
A recent poll of customers suggested they wanted to be rewarded for their loyal patronage.
“One main reason was to reward all of our loyal customers by giving something back to them so we created a program to help improve the stickiness of our present and future customer base,” Capielo said.
The Cigar Store Online Rewards program is anchored on....