The Ascend Hotel Collection, part of Choice Hotels, continued its rapid growth in 2015. The hotels pride themselves on location-specific experiences, and build brand loyalty by staying true to the aesthetic and culture of the region.
Ascend Hotel Collection is a prime example of the “soft brand” positioning that has been gaining ground in the hospitality industry.
Rather than relying on a larger hotel brand, soft brands make their name as upscale reflections of the surrounding community, complete with....