Tim Glomb has some very simple advice for brand marketers who want to know what is at the core of personalization when it comes to customer engagement and loyalty.
“If you’re going to invite a new neighbor over for dinner and you ask, ‘Do you love spaghetti?’ and they say ‘No, we actually don’t like spaghetti,’” he says. “And then you invite them to a spaghetti dinner. That would be a bad experience.”
Glomb, the Vice President of Content and Data at Cheetah Digital, takes his....