Customer experience is widely viewed as a key differentiator among loyalty marketers and the challenges associated with it are always apparent.
Many elements are attached to customer experience and some of those were discussed during a session titled, “CX Revisited: A Retrospective Panel Discussion with Engagement Expo “Alumni”,” Monday at the 6th annual Engagement & Experience Expo presented by Loyalty360.
“There is an increased focus on retention of your best customers, using all of your data to....