CEM Requires Clear Strategy; Right Tools
Enabling a company’s Customer Experience Management Vision requires the right technology and the recognition that the entire organization needs to be involved, according to experts who discussed during a recent Loyalty 360-sponsored webinar, Essential Solutions you need to Enable your Customer Experience Management Vision.
Customers are empowered more than ever, said Bernard Chung, SAP senior director, solution marketing. “Almost everyone seems to be walking around with smartphones....