Simplifying the customer experience can lead to long-term customer loyalty and brand advocacy. And that is certainly the case for Caesars Entertainment Corporation.
Loyalty360 caught up with Michael Marino, Senior Vice President of Loyalty and Digital at Caesars Entertainment Corporation, to discuss the company’s efforts around its loyalty program and CX initiatives.
Can you talk about Caesars’ efforts around CX, customer loyalty, and customer engagement and how they have changed and/or progressed in the past year or two?
A....