A digital deluge of information combined with a mobile savvy and socially connected population has forever shifted many traditional power structures. Various established institutions are starting to feel the effects of this cultural quake, not the least of which are retail enterprises seeking to offer a relevant customer experience.
Even though the retail brick and mortar stores might not go completely extinct anytime soon, the exponential rise of ecommerce has certainly hastened a sea change. It is now a major topic of debate and concern,....