BlueConic, a customer data platform (CDP) utilized by more than 500 prominent brands, announced its acquisition of Jebbit, a first-party experience-creation software and data capture firm for marketers. The BlueConic-Jebbit merger paves the way for an Operating System for Customer Data.
“We are thrilled to band together with Jebbit, enhancing our capacity to serve our dedicated marketers and strategists,” said Cory Munchbach, CEO of BlueConic. “Together, we’re combining our strengths to offer an unmatched range of capabilities that empower our customers to glean deeper insights, take decisive actions, and accelerate growth. With our platforms, marketers are able to unlock the potential of their data.”
“Our mission at Jebbit has always been to make digital experiences assumption-free by directly engaging people about their interests, motivations, and preferences in an enjoyable, engaging, and value-driven way,” added Tom Coburn, CEO and Co-Founder of Jebbit.
Jebbit’s tools, including customized quizzes, lookbooks, and surveys, enable marketers to easily collect first-party data through Jebbit’s no-code, AI-powered interface. Integrating with BlueConic’s extensive enterprise data creates enhanced customer insights, providing marketers with comprehensive profiles. Sensitive information is encrypted and stored in BlueConic’s Clean Room, then segmented for future use across channels. Some notable businesses already leveraging BlueConin are Carnegie, Forbes, Hearst, Mattel, Heineken, and Michelin, among others.
Learn more about the Customer Data OS here.
Read More on Trends, Updates, and Industry Leaders
Read more on Loyalty360:
Predicting Buying Behavior: Understanding Customer Data
Data and Privacy Update: Experts Discuss the State of Collecting Customer Data
Leveraging Customer Data Platforms in Support of Loyalty Program Efforts